Vagabond Salon & Spa is a modern, full-service salon and spa with an avant-garde bohemian aesthetic. Owner Andrea Gayheart and I collaborated closely to envision a brand identity that reflects her desire to create rich, meaningful, and transformative experiences for her customers. Together, we developed the concept of Vagabond as a unique, personal journey for each client. This vision required thoughtful exploration and creative problem-solving, from crafting custom fonts and illustrations to designing patterns that embody the brand’s spirit.

The primary Vagabond logo captures the bohemian aesthetic with textured layers and vibrant, boho textile-inspired colors. A grainy custom logo font sits confidently atop the colorful collage, flanked by a peacock feather icon, symbolizing beauty, and adventure. This feather motif is a key element across Vagabond’s branding in print and digital media.

A simplified secondary logo was designed for versatility and use in smaller formats, such as appointment cards and hang tags. It retains the custom Vagabond font and feather icon but also features the signature peacock green textured background in place of the primary logo’s collage. This alternate logo serves as a more concise representation of the Vagabond brand spirit.

The Vagabond Salon showcases interior design pieces that reinterpret and extend the patterns and colors of the primary logo, featuring custom illustrations to emphasize the nomadic journey theme. One key element is a branded motto composition with a variation of the peacock feather icon and the text “Life is a Journey,” appearing across print and digital platforms to encapsulate the Vagabond transformative experience.

This interior design piece, part of a series, features the signature peacock green background, the handcrafted Vagabond logo, and a dream-like nightscape, continuing the nomadic journey theme. These designs add mystery and depth to the brand and are showcased in the salon and on social media to maintain a cohesive identity.